Building a relationship with existing and new customers has always been a very important part of building a successful business. With the development of sites like Facebook, Twitter and Yelp and technologies like email marketing and blogging, it has never been easier or more challenging for business to improve their communication and brand with their customers.
OnTarget offers a wide variety of Social Media Marketing services. From general consulting on how to leverage the ever changing social media landscape to managing various social media campaigns, OnTarget has a service to meet your needs.
OnTarget offers the following social media marketing services:
Social Media Marketing
Facebook – We can help you set up your Facebook fan page if you don’t already have one, create a custom welcome page, setup Facebook Places, help you promote your fan page with Facebook ads and integrate Facebook with your current website. We can also help you to develop a communication strategy that will keep your fans engaged with your brand.
Twitter – We can help you create your Twitter account if you don’t already have one, will integrate your Twitter account with your website and help you develop an ongoing strategy to communicate effectively with your audience.
YouTube – We can help you create a YouTube channel for your business if you don’t already have one, help you integrate your videos on your website, help you optimize your videos so that they show up in the search results and will help you develop a strategy for developing effect videos to promote your brand and communicate with your customers.
Additional Social Media Channels – In addition to the social media channels mentioned above, there are several other ways for you company to communicate and build relationships with customers and potential customers. We can help you decide on what additional resources your company can use and develop a strategy to make the most out of those resources.
Email Marketing
Marketing your business with email is one of the most cost effective ways to communicate with new and existing customers. Email marketing isa great way to promote new products and services, provide coupons to increase sales and awareness, and create a relationship with your customers that will keep them coming back. However, if done poorly email marketing can have a negative effect on your business and brand.
On Target can help you design your email template, help you to develop a content strategy, integrate an email newsletter signup system on your site, manage your email newsletter subscriber list, and deliver your email newsletters.
Online Coupons
It seems today that everyone is getting into the online coupon game. Sites like Groupon, LivingSocial, Google Offers and Facebook’s new coupon service are serving up quality leads for local businesses at a very effective price. The beauty of these type of services versus traditional coupons is that users actually buy your coupon and therefore are much more likely to actually use it. Though sometimes these coupons can be so effective that an advertiser gets overwhelmed by the turnout so it is important to develop a proper strategy before implementing a coupon campaign.
On Target can help you develop your coupon strategy and find the best site to market it through.
Reputation Management
A few bad reviews on Yelp or a negative listing directly below your company’s website in the search engine results can be very damaging to your business. At no other time has it been easier for a disgruntled customer or sometimes unethical competitor to provide a negative review or comment on your company and have it get more exposure than today. This is why it is so important that you monitor your online reputation.
On Target can help you develop strategies to reduce negative online comments about your business. We can help you develop strategies to deal with negative online comments once they appear on the internet. We can help you develop strategies to increase positive comments made about your business and we can monitor your reputation ongoing so that you can be as responsive as possible to your online reputation.
Please contact us today for a free one-on-one consultation.