Pay-per-click (PPC) advertising is one of the most effective marketing strategies available today.  Unlike traditional forms of advertising, PPC allows marketers to specifically target customers interested in the service or product they are offering, with the added benefit of only having to pay when a customer actually clicks on the ad and visits the advertiser’s website.

On Target offers several affordable pay-per-click services to meet any budget.  Contact us today for a free consultation to find out how you can put the power of PPC advertising behind your company.

We offer the following pay-per-click services:

Account Setup
We will setup your PPC campaign on the search engines of your choice.  This includes thorough keyword research to develop a comprehensive list of keywords and phrases that potential customers use to find your product or service.  We then organize those keywords into the most effective Campaigns and Ad Groups.  Then we develop several ads per Ad Group in order to test different marketing language.  Finally we work with you to determine your budget and geo-targeting needs.  Once the campaigns have been approved we launch your pay-per-click campaign.

Existing Account Optimization
We will review existing Google AdWords, Yahoo and Bing PPC campaigns and put together a report of suggested changes to help improve performance.  Once you sign-off on the suggestions We will implement them across your campaigns.  This is a great way improve existing campaigns performance and get the most out of your existing campaigns.

Ongoing Account Management
We will on a daily and weekly basis campaign’s performance, adjust bid strategies to lower cost-per-click (CPC), test new ad variations to improve click-through-rate (CTR), develop new keywords to test and provide monthly reports campaign performance.  Included in the ongoing account management is one meeting per month to review your campaigns and discuss strategies moving forward.

Please contact us today for a free one-on-one consultation.